Words from the Wardrobe
A blog about translation, languages and culture tailored to ensure that your strategy really works in your target countries.
Tourism and challenges for translators – 2021 update
Using translation to build confidence and attract visitors to your destination Life will never be the same again following the COVID pandemic, especially for those working in travel and tourism. I felt it would be… leer más
World Tapas Day and translation for restaurants
Last year, I made a video about the origin of tapas and the advantages translation has for restaurants. To celebrate World Tapas Day, I will explain more about it in this blog post. As an… leer más
What is US Spanish?
If you hadn’t already realised, the United States doesn’t have an official language. English is the most spoken language in the country and the official language in more than 30 of its 50 states. Spanish… leer más
How to adapt food and drink brand names to other countries
When I was a child, I was a fussy eater. I was the typical kid that would really struggle at dinnertime. I hated pulses with a passion and would take hours to eat them. Nowadays,… leer más
Content translation goals for 2021
18 January 2021. The third week of January. Let’s have a look at your New Year’s resolutions: ❌ You didn’t quit smoking. ❌ You didn’t even remove the labels from the gym apparel you got… leer más
Revision is an essential stage of any translation project
Avoid unpleasant surprises by revising your translations Technology. Innovation. Efficacy. Efficiency. Returns. Metrics. Conversion. Just some of the words that have revolutionised practically all sectors during the last decade, the translation sector being no exception.… leer más
What makes a good translation?
Speaking a language doesn’t make you a translator I’m sure you have heard a translator say that knowing a language doesn’t make you a translator. Today I’ll explain to you, with a recent example, why… leer más
What do translation and photography have in common?
Forget about choosing between words or images Today is World Photography Day. Although for many people an image is word a thousand words, words matter. However, I am not here to make you choose between… leer más