Content Marketing

Tourism and challenges for translators – 2021 update

Using translation to build confidence and attract visitors to your destination Life will never be the same again following the COVID pandemic, especially for those working in travel and tourism. I felt it would be… leer más
What is US Spanish?

What is US Spanish?

If you hadn’t already realised, the United States doesn’t have an official language. English is the most spoken language in the country and the official language in more than 30 of its 50 states. Spanish… leer más
Computer keyboard and a note pad with the text Translation goals for 2021

Content translation goals for 2021

18 January 2021. The third week of January. Let’s have a look at your New Year’s resolutions: ❌ You didn’t quit smoking. ❌ You didn’t even remove the labels from the gym apparel you got… leer más
New Years resolutions, translation

Translation-related New Year’s resolutions

Let me help you keep them!   Just like it’s never too late to wish someone you haven’t seen since the start of the year a Happy New Year (even though you have been back… leer más
translation and international trade

Translation and International Trade (II)

They may not be books, but they do need to be translated   Today is World Book Day and many blogs will no doubt talk about Cervantes, Shakespeare, literature and literary translators, like I did… leer más
mobile app localization in three stages

Mobile app localization

Reach and engage your target audience in 3 stages   As of today, Europe’s biggest mobile technology event is being held in Barcelona: the Mobile World Congress. Until 1 March, mobile phone operators, app developers, device… leer más
translation and tourism

Tourism and challenges for translators

Go beyond translation to attract visitors to your destination   This Wednesday saw the start of Fitur, Spain’s most important tourism fair. It may not be as big as the World Travel Market in London or… leer más

Content Marketing in Spanish. When and How.

Reusing or adapting content to specific Spanish-speaking markets   Content Marketing is a must for 95% of digital businesses worldwide: It helps raise brand awareness. It helps drive traffic to your site. It positions your… leer más
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