Content Marketing
Content Marketing in Spanish. When and How?
Content Marketing is a must for 95% of digital businesses worldwide: It helps raise brand awareness. It helps drive traffic to your site. It positions your company as an expert in your field. Planning a… leer más
The Three Wise Men in Spain
In Spain, it’s not Santa Claus that brings the gifts; those come from the Three Wise Men on the 6th of January. Unlike the UK, for Spanish people, Christmas kicks off on the 25th of… leer más
Tourism and challenges for translators – 2021 update
Using translation to build confidence and attract visitors to your destination Life will never be the same again following the COVID pandemic, especially for those working in travel and tourism. I felt it would be… leer más
What is US Spanish?
If you hadn’t already realised, the United States doesn’t have an official language. English is the most spoken language in the country and the official language in more than 30 of its 50 states. Spanish… leer más
Content translation goals for 2021
18 January 2021. The third week of January. Let’s have a look at your New Year’s resolutions: ❌ You didn’t quit smoking. ❌ You didn’t even remove the labels from the gym apparel you got… leer más
Translation-related New Year’s resolutions
Let me help you keep them! Just like it’s never too late to wish someone you haven’t seen since the start of the year a Happy New Year (even though you have been back… leer más
Translation and International Trade (II)
They may not be books, but they do need to be translated Today is World Book Day and many blogs will no doubt talk about Cervantes, Shakespeare, literature and literary translators, like I did… leer más
Mobile app localization
Reach and engage your target audience in 3 stages As of today, Europe’s biggest mobile technology event is being held in Barcelona: the Mobile World Congress. Until 1 March, mobile phone operators, app developers, device… leer más